Từ vựng tiếng Anh chủ đề Advertising và Business
Từ vựng tiếng Anh chủ đề Advertising và Business
Ielts D1
Từ vựng tiếng Anh chủ đề Advertising và Business
ADVERTISING VOCAB
Definition of marketing: the science and art of exploring, creating, and delivering value to satisfy the needs of a target market (thị trường mục tiêu) at a profit. Marketing identifies unfulfilled needs (nhu cầu chưa được thoả mãn) and desires (khao khát). It defines, measures (đo lường) and quantifies the size of the identified market and the profit potential.
Aims of advertising: To increase customer awareness/ brand awareness (nâng cao nhận thức về thương hiệu) => boost sales / revenue => maximize profit (profit maximization: tối đa hoá lợi nhuận)
Advertising campaigns: chiến dịch quảng cáo
Attract more customers/ reach more potential customers: tiếp cận nhiều khách hàng tiềm năng
Persuade customers to buy more than they need = create artificial needs (nhu cầu ảo)
Influence consumer behavior/ shopping behavior/ shopping habits (hành vi mua sắm/ tiêu dùng)
Emotional appeal advertising leads to impulse purchases / unplanned purchases/ impulsive buying (mua sắm ngẫu hứng)
Demand and supply on the market / products available on the market / competitors / competing products
Niche market : thị trường ngách
Untapped market / unfulfilled demand/ needs
Enter a market / penetrate into a market: thâm nhập thị trường
Potential market: thị trường tiềm năng
CUSTOMERS
Potential customers
Demanding customers/ Discerning customers: khách hàng khó tính
Loyal customers/ regular customers/ frequent customers: khách hàng trung thành
Well-educated customers: khach hàng có học vấn cao
Customer satisfaction: sự hài lòng của khách hàng
Customer preferences and tastes: sở thích và thị hiếu khách hàng
PRODUCTS
Cao cấp: Upscale / high-end / luxury markets/ products
Giá rẻ: Low-end products/ low-cost products
Fulfill a need/ a demand = meet a need (đáp ứng nhu cầu)
MARKETING = Sales + Advertising + Public Relations (PR quan hệ công chúng) + Market Research (nghiên cứu thị trường)
Marketing = 4Ps = Product + Price + Place (Distribution- phân phối) + Promotion (Tiếp thị: discounts, advertising)
PR = Events sponsorship (tài trợ) + Press release (thông cáo báo chí) + Charitable Programs (từ thiện) + Partnerships
Form of advertising:
- TV commercials
- Social media: Facebook Ads, Google Ads
- Print advertising: leaflets, flyers, brochures, catalogs
- Outdoor advertisements: billboards and signs/ posters
- Celebrity endorsement: products endorsed by celebrities (thuê sự ủng hộ của người nổi tiếng) = Promote a fancy/ glamorous lifestyle: lối sống hoa lệ
- Word-of-mouth marketing (advertising) = quảng cáo truyền miệng (free) : if customers are delighted/ highly satisfied with a product or service, they will recommend their family and friends to buy
EFFECTS of ADVERTISING
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Inform customers of better choices available on the market => Increase sales (turnovers)
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Profit maximization
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Promote unhealthy/ harmful products
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Have negative/ adverse / detrimental impacts on the public
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Encourage people to buy more than they need/ lead to excessive buying
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Promote materialism (chủ nghiã vật chất): encourage material acquisition => more competitive & stressful lifestyle - the rat race (speaking only) => decline of moral/ spiritual values
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Social issues: get into debts/ suffer from financial distress/ strain => poor mental health
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Environmental issues: industrial & household waste increase/ severe pollution/ Resource depletion
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The rise of materialism => Weakened family bonds & social cohesion
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Rising crime rates / lack of money for other needs such as education and recreation
BUSINESS VOCAB
Mission statement (tuyên ngôn sứ mệnh) / business vision (tầm nhìn) / business strategy
Corporate social responsibilities / corporate image / corporate culture (văn hoá doanh nghiệp) / corporate ladder: bậc thang thăng tiến
Core values: giá trị cốt lõi
Core competitive advantages: lợi thế cạnh tranh
Sales/ turnover/ revenue: doanh thu
Strategic management (leaders: quản trị chiến lược) vs operational/ daily management (quản lí điều hành: managing directors & managers)
Departments (phòng ban): Products, marketing & sales , Research & development , Finance, IT, HR department
Staff turnover (sự luân chuyển) / employee retention (sự giữ lại) /employee morale (tinh thần làm việc)
Business ethics (đạo đức) / ethical business practices/ sustainable business practices (hoạt động kinh doanh)
